Amara Raja Targets North American Market With Expansion Push

Amara Raja Energy and Mobility Ltd, India’s second-largest battery manufacturer, has announced ambitious plans to expand into the North American market. The Hyderabad-based company, known for its automotive and industrial batteries, aims to strengthen its global footprint by tapping into one of the world’s fastest-growing battery markets. The move comes as part of its strategy to double export revenues over the next five years.  

Key highlights from the announcement include  

• Amara Raja is focusing on building a local distribution network in North America to secure incremental business.  
• The company’s executive director, Harshavardhana Gourineni, highlighted that tariffs in the US have introduced uncertainty but expansion remains a priority.  
• Amara Raja is leveraging its technological expertise in advanced lead-acid batteries to gain a competitive edge.  
• The North American battery market is projected to grow from USD 14.46 billion in 2025 to USD 31.24 billion by 2030, at a CAGR of 16.65%.  
• The company’s expansion strategy aligns with its broader goal of diversifying revenue streams and reducing reliance on domestic markets.  
• Amara Raja has already established strong partnerships in Asia and is now seeking to replicate its success in Western markets.  
• Industry experts believe the move could position the company as a key player in global energy storage solutions.  
• The expansion is expected to support India’s broader push to become a global hub for battery manufacturing and clean energy technologies.  

Amara Raja’s entry into North America underscores the growing ambitions of Indian manufacturers to compete globally in high-demand sectors. By investing in distribution networks and leveraging its technological strengths, the company aims to overcome tariff challenges and secure a foothold in a market critical to the future of energy storage and electric mobility.  

Sources: Mint Bangalore, Mordor Intelligence, Business Talk Magazine