Ancient Remedies, Modern Reach: Ayush Ministry Goes Digital with Zepto |

Updated: January 29, 2026 06:32

Image Source: Voice Of HealthCare

The Ministry of Ayush has partnered with quick-commerce platform Zepto to enable the online sale of traditional medicines and wellness products. Through a Memorandum of Understanding (MoU) signed with the Ayush Export Promotion Council (AYUSHEXCIL), the initiative aims to boost accessibility, empower MSMEs, ensure quality compliance, and strengthen consumer trust nationwide.

In a landmark move blending tradition with technology, the Ministry of Ayush has announced a partnership with Zepto, India’s fast-growing quick-commerce platform, to facilitate the online sale of Ayush medicines and wellness products. The collaboration, formalized through a Memorandum of Understanding (MoU) signed on January 28, 2026, is expected to revolutionize access to Ayurveda, Yoga, Unani, Siddha, and Homeopathy remedies across the country.

Key highlights of the partnership:

Digital storefront: Zepto will host a dedicated section for Ayush products, enabling consumers to order traditional medicines and wellness items with the same convenience as groceries and essentials.
Empowering MSMEs: The initiative opens new market opportunities for small and medium enterprises (SMEs) in the Ayush sector, connecting them to Zepto’s 10 million+ monthly users.
Quality assurance: AYUSHEXCIL will oversee compliance, ensuring that only certified and trusted products reach consumers, thereby strengthening confidence in traditional healthcare.
Consumer trust: By leveraging Zepto’s technology-driven delivery model, the partnership aims to make Ayush products more discoverable, transparent, and accessible, bridging the gap between heritage remedies and modern lifestyles.
Government vision: Union Ayush Minister Prataprao Jadhav emphasized that innovation-driven startups like Zepto are critical to improving last-mile access to wellness products. He noted that this collaboration demonstrates how digital platforms can responsibly scale India’s Ayush heritage.

The timing of this partnership is significant. With rising global interest in holistic health and wellness, India’s Ayush sector is poised for expansion. By integrating traditional medicines into mainstream e-commerce, the Ministry aims to boost healthcare self-reliance, reduce dependency on physical outlets, and expand reach to urban and rural households alike.

For consumers, the move promises faster doorstep delivery of trusted remedies, while for manufacturers, it represents a scalable digital channel to grow their businesses. Analysts view this as a strategic step toward positioning India as a global hub for traditional medicine exports, while simultaneously modernizing domestic distribution.

This collaboration underscores the government’s broader agenda of digital empowerment and inclusive healthcare, ensuring that India’s centuries-old wellness traditions remain relevant in a rapidly evolving marketplace.

Sources: Press Trust of India, ThePrint, India TV, Business Standard

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