Annapurna Swadisht Ltd announced plans to acquire Andri Agro Foods, strengthening its packaged food portfolio and expanding reach in tier III–V towns. The acquisition builds on its earlier edible oil brand purchase, positioning the company for faster growth in India’s FMCG sector and deeper penetration into rural and semi-urban markets.
Annapurna Swadisht Ltd (ASL) announced its plan to acquire Andri Agro Foods, marking a strategic move to strengthen its packaged food portfolio and distribution reach across India.
Key highlights of the announcement include:
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The acquisition will allow Annapurna Swadisht to expand its product offerings in the fast-growing packaged food segment, particularly in tier III, IV, and V towns where demand for affordable consumer packs is rising.
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ASL has already built a strong presence in eastern and northeastern India, and this deal is expected to accelerate market penetration by leveraging Andri Agro’s established network.
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The move follows Annapurna’s earlier acquisition of the ‘Arati’ edible oil brand, reflecting its aggressive growth strategy in FMCG.
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Analysts view the acquisition as a synergistic fit, enabling Annapurna to diversify into new categories while consolidating its position in value-driven food products.
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The company emphasized that the deal aligns with its vision of becoming a leading player in India’s packaged food industry, catering to both rural and semi-urban consumers.
This acquisition highlights Annapurna Swadisht’s commitment to scaling operations and tapping into India’s evolving food consumption trends.
Sources: The Economic Times, Annapurna Swadisht Investor Relations, Trendlyne Company Profile