Apple’s sales growth in India has slowed to 18% in the most recent fiscal year, marking the lowest growth rate in six years despite hitting record revenue. While overall growth moderates due to a larger revenue base, strong demand for iPhone 17 and iPhone 16 families continues to drive solid sales.
Apple’s performance in India during the recent fiscal year highlights a notable slowdown in sales growth to 18%, the lowest pace in six years. According to IDC India, the company’s revenue from the Indian market reached ₹79,378 crore in FY25, reflecting steady demand even as the rapid growth of previous years normalizes. This moderation is attributed in part to Apple’s now-large revenue base in India.
Key Highlights
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Growth Rate Context: Apple’s sales grew between 30% and 70% year-on-year in the early post-COVID years, but consistently high double-digit growth becomes challenging as the revenue base enlarges.
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Strong Product Demand: Demand for newer iPhone models, including iPhone 17 and iPhone 16 families, remains robust, contributing to continued sales momentum.
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Market Position: Apple became India’s fourth-largest smartphone brand in 2025 Q3 with a 10.4% market share, driven by the premium segment which grew at 35%.
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Revenue Scale: Apple India’s revenue compares well with major Indian brands like Hindustan Unilever and Hyundai Motor, underscoring its significant market presence.
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Local Manufacturing: India-made iPhones, especially premium Pro series models, have increased, but imports still make up a significant portion of sales—around 23% of total sales in FY25.
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Retail & Expansion: Apple increased store count nationally and expanded its online surface, enhancing accessibility to its ecosystem products.
While growth has tempered, Apple’s market significance in India is undiminished, with steady cash flow and strategic retail expansions positioning it for sustained long-term success.
Sources: The Economic Times, IDC India, Moneycontrol, Counterpoint Research.