Apple, Motorola, Nothing, and Google Lead India’s Smartphone Growth Despite Market Slowdown

Image Source: Retail News Asia

India’s smartphone market saw a 5.5 percent decline in Q1 2025, shipping 32 million units amid weak consumer demand and surplus inventory. However, Apple, Motorola, Nothing, and Google emerged as standout performers, recording the highest growth rates among all brands.

Market Trends and Brand Performance

- Apple posted a record 23 percent year-on-year growth, shipping 3 million iPhones, with the iPhone 16 dominating the premium segment

- Motorola saw a 54.7 percent surge in sales, driven by strong demand for its budget-friendly and mid-range 5G models

- Nothing recorded over 200 percent growth, fueled by the success of its Phone (3a) series and expanding product lineup

- Google gained traction with its Pixel series, leveraging AI-driven features and competitive pricing

Shifts in Consumer Preferences

- The premium smartphone segment ($600-$800) grew by nearly 79 percent, with Apple and Samsung leading the charge

- Budget smartphone sales dropped by 22 percent, as consumers opted for mid-range and premium models

- Offline sales increased by 10 percent, while online sales declined by 21 percent, signaling a shift in purchasing behavior

Despite the overall market slowdown, Apple, Motorola, Nothing, and Google have capitalized on shifting consumer trends, reinforcing their positions as key players in India’s evolving smartphone landscape.

Sources: Moneycontrol, TelecomLead, CNBC TV18, PhoneArena, Digit India