Ashiana Housing Ltd reported bookings worth ₹7.67 billion at its flagship project Ashiana Aaroham, successfully converting 242 EOIs into confirmed sales. The achievement underscores robust demand for premium housing and reflects buyer confidence in the brand, signaling sustained momentum in India’s residential real estate market.
Ashiana Housing Ltd has achieved a significant milestone by recording ₹7.67 billion in booking value at its premium residential project, Ashiana Aaroham. The company confirmed that 242 expressions of interest (EOIs) were successfully converted into firm bookings, reflecting strong buyer confidence and demand for quality housing.
Key Highlights:
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Booking Value: ₹7.67 billion generated from Aaroham project sales.
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Conversions: 242 EOIs converted into confirmed unit bookings.
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Project Positioning: Aaroham designed as a premium residential development with modern amenities.
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Market Sentiment: Demonstrates resilience in India’s housing sector amid steady demand.
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Strategic Impact: Boosts Ashiana’s sales pipeline and strengthens its brand trust among homebuyers.
This achievement highlights Ashiana Housing’s ability to translate interest into tangible sales, reinforcing its reputation for delivering premium projects. The strong response at Aaroham signals continued momentum in India’s residential real estate market, driven by end-user demand and confidence in established developers.
Sources: Economic Times, Business Standard, Mint