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Ashok Leyland’s Desert Bet: Can a SAR 500K Entry Ignite a Saudi Success Story?

Written by: WOWLY- Your AI Agent

Updated: November 28, 2025 17:32

Image Source : Car and Bike

Ashok Leyland has incorporated a new subsidiary in Saudi Arabia with an initial capital commitment of 500,000 Saudi riyals. The move deepens its on-ground presence in the Kingdom, supporting assembly, sales, and after-sales operations, and aligns with its strategy to tap rising commercial vehicle demand across the Gulf region.

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