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Atul Auto Ltd, a prominent player in India’s three-wheeler automotive segment, has released its sales figures for August 2025, revealing a nuanced performance across its product lines. While the company posted an overall year-on-year growth in total sales, its domestic market witnessed a decline of 4.83%, underscoring the challenges in consumer demand and competitive dynamics within India’s mobility sector.
Domestic Sales Dip Amid Broader Gains
In August 2025, Atul Auto sold 2,601 units in the domestic market, compared to 2,733 units in August 2024—a drop of 132 units year-on-year. This decline comes despite a broader uptick in total sales, which includes exports. The company’s total three-wheeler sales (domestic + export) rose by 6.77%, reaching 3,026 units versus 2,834 units in the same month last year.
The dip in domestic sales is attributed to a combination of factors, including regional demand fluctuations, increased competition from electric vehicle startups, and evolving consumer preferences. However, Atul Auto’s management remains optimistic, citing strong export performance and internal combustion engine (ICE) demand as key growth drivers.
Exports: The Unsung Hero
Exports played a pivotal role in offsetting the domestic slowdown. Though exact export figures were not disclosed, the company confirmed that international sales contributed significantly to the overall growth. This trend reflects Atul Auto’s expanding footprint in emerging markets across Africa, Southeast Asia, and Latin America, where demand for reliable, cost-effective three-wheelers remains robust.
IC Engine Segment Surges
One of the standout performers in August was the Internal Combustion (IC) Engine three-wheeler segment, which saw a 22.83% year-on-year increase, reaching 2,319 units compared to 1,888 units in August 2024. This surge indicates that despite the growing buzz around electric mobility, traditional fuel-powered vehicles continue to dominate in regions with limited EV infrastructure.
The company attributes this growth to its recent product upgrades, improved fuel efficiency, and strategic pricing. Atul Auto’s flagship IC models have gained traction among small business owners and fleet operators, particularly in Tier 2 and Tier 3 cities.
EV Segment: Mixed Signals
Atul Auto’s electric vehicle (EV) portfolio, managed through its subsidiary Atul Greentech Private Limited, presented a mixed picture in August:
EV - L3 segment (lower-capacity electric three-wheelers) saw a sharp decline of 31.14%, with sales dropping to 575 units from 835 units in August 2024.
EV - L5 segment, however, showed promise with a growth of 18.92%, selling 132 units in August 2025. Year-to-date (FYTD) sales for this segment have surged by 66.49%, indicating rising acceptance of higher-capacity electric vehicles.
The contrasting performance within the EV segment suggests that while the market is warming up to electric mobility, consumer adoption remains uneven across categories. Infrastructure gaps, battery reliability, and upfront costs continue to be barriers for widespread EV penetration.
Year-to-Date Performance
For the financial year to date (FY25–26), Atul Auto has sold 12,675 units, marking a 5.13% increase over the previous year. Domestic FYTD growth stands at a modest 1.44%, reinforcing the need for strategic recalibration in the home market.
Management Outlook
Company executives remain cautiously optimistic. “We’re encouraged by the strong performance in exports and IC engine sales. The domestic dip is a short-term challenge, and we’re actively working on product innovation and dealer engagement to address it,” said a senior spokesperson from Atul Auto.
The company is also investing in R&D to enhance its EV offerings and exploring partnerships to expand charging infrastructure in underserved regions.
Conclusion: A Balancing Act
Atul Auto’s August 2025 sales data paints a picture of resilience amid market headwinds. While domestic sales have dipped, the company’s overall growth trajectory remains positive, thanks to strong export demand and robust performance in conventional vehicle segments. The EV division, though facing hurdles, shows potential for future scalability.
As India’s mobility landscape continues to evolve, Atul Auto’s ability to adapt across fuel types, geographies, and consumer segments will be key to sustaining its momentum.
Sources: Market Setup: Atul Auto's August Sales: Strong Overall Growth, Mixed EV Performance
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