Avenue Supermarts Limited, operator of the DMart retail chain, has opened a new store in Mandore, Jodhpur, Rajasthan. With this addition, the company’s nationwide network has grown to 448 stores as of February 13, 2026. The expansion reflects DMart’s aggressive growth strategy in India’s retail sector.
Retail Expansion Strategy
The new DMart store in Mandore strengthens the company’s footprint in Rajasthan, catering to the growing demand for affordable and quality retail options. Avenue Supermarts has consistently pursued expansion in tier-II and tier-III cities, aiming to capture India’s evolving consumer base with its value-driven model.
Customer Offerings
DMart stores are known for offering a wide range of household essentials, including food, toiletries, garments, kitchenware, and appliances, all at competitive prices. The Mandore store is expected to attract significant footfall, providing convenience and affordability to local residents.
Market Outlook
With 448 stores now operational across India, Avenue Supermarts continues to consolidate its position as one of the country’s leading retail chains. Analysts believe the company’s expansion strategy will help sustain revenue growth and strengthen its presence in emerging markets.
Key Highlights
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New DMart store opened in Mandore, Jodhpur on February 13, 2026
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Total store count rises to 448 nationwide
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Focus on tier-II and tier-III city expansion
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Wide range of household essentials at competitive prices
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Expansion reinforces DMart’s leadership in Indian retail
Conclusion
The opening of DMart’s Mandore store marks another milestone in Avenue Supermarts’ growth journey. By expanding into new regions and maintaining its value-focused approach, the company is well-positioned to meet India’s rising demand for organized retail.
Sources: Economic Times, Business Standard, DMart Official Update