Balaji Wafers Secures Major Boost: General Atlantic's Strategic Stake Signals FMCG Power Play

Balaji Wafers, founded in 1981 by the Virani family, has evolved from a home-based operation in Rajkot into one of India's top packaged snack brands, offering namkeen, wafers, noodles, and more across multiple states and 25 export countries. The strategic investment from General Atlantic, a firm managing $118 billion in assets, comes via a minority stake acquisition—reportedly around 7% for ₹2,500 crore from existing shareholders. Financial terms remain undisclosed officially, but the transaction implies an enterprise value of approximately ₹35,000 crore ($4 billion).

 

Key Highlights

Future Outlook

The deal, advised by Intensive Fiscal Services and pending approvals, positions Balaji for scaled growth in India's booming packaged foods sector amid rising global investor interest.

 

Sources: General Atlantic Press Release, Kotak Neo, Moneycontrol, Economic Times.