Beyond Darjeeling: South Indian Teas Face Global Headwinds

South Indian teas, often overshadowed by Darjeeling’s global reputation, are now in focus due to mounting difficulties. According to the Tea Board of India, overall exports grew, yet South India’s contribution fell sharply, highlighting both environmental and market pressures.  

Key Highlights

- Export Decline: South Indian tea exports dropped 4.92% in FY25, while North India grew 8.15%.  

- Crop Losses: Heavy rains in July devastated plantations in Nilgiris and Wayanad, affecting nearly 55,000 farmers.  

- Price Crash: Auction prices for tea dust hit record lows; green leaf prices fell to ₹12/kg from ₹16/kg.  

- Global Demand: Despite regional struggles, India’s overall tea exports rose to 2,57,880 tonnes, driven by demand from Russia and Iran.  

- Import Pressure: Rising imports further depressed local prices, worsening farmer distress.  

South Indian teas, known for their brisk and aromatic character, face a turning point. Strengthening farmer resilience, curbing imports, and promoting regional branding could help restore balance and ensure these teas stand alongside Darjeeling in global recognition.  

Sources: The Economic Times, Onmanorama, CNBC TV18