Image Source: Hindustan Times
The festive season is ablaze with glamour and nostalgia as Flipkart launched its Big Billion Days (BBD) 2025 campaign featuring Bollywood titans Amitabh Bachchan and Alia Bhatt, alongside rising star Sreeleela. The campaign’s flagship advertisement creatively evokes the iconic energy and vibe of the hit film Om Shanti Om, blending stars, vibrant music, and lively dance in a spectacle resonating deeply with audiences.
Key Highlights of the Campaign
The ad opens with child influencer Arista Mehta unveiling her BBD purchases and stepping into an exclusive VIP party full of stars and influencers.
Inside a lift, she encounters Alia Bhatt and then Amitabh Bachchan, all sharing the same phone cover, sparking a witty moment with Arista quipping “AB, AB – 2AB” to laughter.
The party scene bursts into life with appearances by Mahesh Bhatt, Jannat Zubair, Sakshi Shivdasani, comedian Bassi, and viral music creator Yashraj Mukhate on DJ duties.
Sreeleela steals attention with her dance performance, soon joined by Amitabh Bachchan and Alia, recreating a glittering party ambiance akin to Om Shanti Om’s legendary song sequence Deewangi Deewangi.
Director-choreographer Farah Khan provides charming commentary alongside Dilip, adding playful banter that entertains and engages.
The grand finale sees Alia driving Arista away in a luxury car, rounding off the campaign’s theme of shopping magic and star-studded celebrations.
Creative and Marketing Context
The campaign was developed by the advertising agency Leo Burnett, emphasizing the “magic” of shopping and the excitement of new purchases.
Unlike typical discount-focused commercials, this ad chose to highlight the experiential joy and communal thrill of festive shopping and gatherings.
Flipkart’s choice to feature a mix of established stars, popular influencers, and catchy music aligns with its strategy to widen appeal, especially among younger demographics active on digital platforms.
The ad is part of a multi-channel campaign rolling out across digital, streaming, television, social media, and print, maximizing reach during the key festive sales period.
Audience & Critical Reception
Fans and viewers flooded social media with enthusiastic responses, praising the ad’s star power, nostalgic elements, and vibrant aesthetics.
Some viewers playfully speculated on the budget behind such a high-profile, multi-celebrity production, dubbing it a “Flipkart Om Shanti Om sequel.”
The clever use of iconic film vibes, witty dialogues, and catchy music helped the ad resonate across urban and semi-urban audiences alike.
Upcoming Projects of the Stars
Amitabh Bachchan is currently involved in filming the 17th season of the popular game show Kaun Banega Crorepati and is set to start work on the sequel to the sci-fi epic Kalki 2898 AD in December.
Alia Bhatt is preparing for the release of the spy thriller Alpha, part of the YRF spy universe, hitting theaters on December 25.
Sreeleela is making her Bollywood debut alongside Kartik Aaryan in an unrevealed romantic musical by director Anurag Basu.
Conclusion
Flipkart’s Big Billion Days 2025 advertisement pays a stylish tribute to Bollywood’s celebratory spirit with Amitabh Bachchan, Alia Bhatt, and Sreeleela leading a star-studded parade of glamour and joyous shopping rituals reminiscent of Om Shanti Om’s classic charm. The campaign not only enhances Flipkart’s festive appeal but also marks a memorable moment in Indian advertising blending cinema, music, and digital culture.
Sources: Hindustan Times, Filmibeat, Instagram, Mathrubhumi
Advertisement
Advertisement
