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BK x KitKat: Burger King India Drops Dessert Duo That’s All Crunch and Cream

Updated: July 24, 2025 09:40

Image Source : Marketing Moves
Burger King India has teamed up with Nestlé’s beloved KitKat to launch a decadent new dessert range under its BK Fusion banner. Designed to woo Gen Z and millennial taste buds, the collaboration delivers two indulgent offerings that blend nostalgia with innovation.
 
Product Highlights
 
- BK Fusion KitKat Shake: A thick, creamy chocolate shake infused with crushed KitKat bars, offering a rich sip-and-crunch experience.
 
- BK Fusion KitKat Sundae: A layered dessert featuring crispy KitKat chunks swirled into vanilla ice cream and topped with thick chocolate sauce.
 
Availability and Experience
 
- The BK Fusion KitKat range is now available for dine-in, takeaway, and delivery via the BK App and major platforms.
 
- Burger King has launched a social media contest and influencer campaign to amplify engagement and drive footfall.
 
Strategic Collaboration
 
- Burger King aims to expand its dessert menu with co-branded offerings that resonate with younger audiences seeking variety and indulgence.
 
- Nestlé India sees this as a way to extend KitKat’s out-of-home consumption, tapping into India’s growing dessert culture.
 
Market Context
 
- India is now KitKat’s second-largest market globally, driven by strong brand affinity and cultural relevance.
 
- The launch reflects a broader trend of QSR brands diversifying menus to include premium dessert experiences.
 
This fusion of fast food and confectionery is more than a treat—it’s a marketing masterstroke that blends brand love with bite-sized joy.
 
Sources: FNB News, afaqs!, Marketing Moves, Hospitality News.

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