Mouni Roy’s restaurant chain Badmaash is making headlines for its bold pricing and glamorous ambience. With jhalmuri priced at ₹395 and masala peanuts at ₹300, the menu reflects a fusion of Indian street food and upscale presentation. The brand now spans six outlets across Mumbai and Bengaluru.
Actress-turned-entrepreneur Mouni Roy has carved a niche in India’s culinary scene with her restaurant brand Badmaash, known for its jungle-inspired interiors and gourmet twist on desi street food. The eatery, backed by VRO Hospitality, has expanded to six locations across Mumbai and Bengaluru, offering a menu that’s as dramatic as its décor.
Key Highlights
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Jhalmuri, a humble Bengali snack, is priced at ₹395, while masala peanuts cost ₹300, sparking social media buzz over luxury pricing
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Other standout items include avocado bhel, ₹410 shahi tukda, ₹315 shorba, ₹355 kanda bhajiya, and a ₹695 cocktail named ‘Mounilicious’
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The menu is curated to reflect Mouni’s personal tastes—she even commissioned a custom beverage that’s “yummy but not sweet” due to her dislike for desserts
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The restaurant’s ambience features lush greenery, dramatic lighting, and Bollywood-inspired elements, creating an immersive dining experience
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Mouni Roy launched Badmaash in 2023 and has since grown it into a multi-city brand, blending her celebrity appeal with hospitality savvy
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She stated in interviews that her earnings from the restaurant are reinvested into expanding the brand and enhancing customer experience
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The pricing strategy, while controversial, aligns with the brand’s positioning as a premium lifestyle destination rather than a casual eatery
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Food critics and influencers have praised the presentation and creativity, though some have questioned the accessibility of the pricing
Badmaash is more than just a restaurant—it’s a statement of style, nostalgia, and reinvention. By elevating everyday Indian snacks into gourmet experiences, Mouni Roy is redefining how Bollywood intersects with food culture.
Sources: Indian Express, Times Now, News18, Khabargaon