Brand Concepts Ltd has officially commenced commercial production at its new manufacturing facility in Vikram Udyog Puri, Ujjain, Madhya Pradesh, marking a strategic milestone in its expansion journey.
Key Highlights:
- The plant spans 8 acres, with Phase 1 covering 1 acre and an installed capacity of over 300,000 units annually.
- Production will focus on premium luggage, including polycarbonate and ABS+PC variants, reinforcing the company’s lifestyle positioning.
Operational Edge:
- The facility features digitally integrated assembly lines, advanced machinery, and a precision quality assurance lab.
- This setup is designed to meet global standards while enhancing delivery timelines and design innovation.
Strategic Impact:
- The move strengthens Brand Concepts’ self-reliance in core categories and supports its omni-channel growth strategy.
- It also aligns with the company’s goal to scale manufacturing for licensed brands like Tommy Hilfiger and in-house labels such as Sugarush.
Sources: MarketSetup.in, Brand Concepts Exchange Filings, Moneycontrol.