Brewmaster Ajitha Challa Ignites Hyderabad’s Café Renaissance With Karafa’s Bold Flavours

Ajitha Challa, the founder of Hyderabad's Karafa Coffee and half-owner of Karafa Products Private Limited, is a force to be reckoned with in the lively café culture of Hyderabad. Not only has she shaken up the city's coffee culture with her specialty coffee and creative café concepts, but now she is also spearheading India's next wave of health food consumption.

 

Key Highlights

 

Ajitha Challa founded and is Managing Director of Karafa Coffee, a subsidiary of Karafa Products Private Limited, incorporated in August 2021 and established in Ameerpet, Hyderabad.

 

Karafa Coffee is now the synonym for specialty coffee experience, elevating Hyderabad's café culture to new levels through its emphasis on quality, community, and innovation.

 

Ajitha Challa was one of the investors in Yummy Bee's recent ₹18 crore fundraise, Hyderabad's favorite café chain that specializes in 100% guilt-free, health-focused fare. Mile Deep Capital led the round, accompanied by other notable investors such as Mohan Krishna and Praveen Jaipuriar of Continental Coffee.

 

Yummy Bee's expansion, driven by this capital, will see new Bengaluru and Mumbai stores, and a foray into FMCG with products like millet puffs and almond rocks. The company wants to have 20 stores in India and ₹50 crore annual recurring revenue by March 2026.

 

Ajitha's dual role of being a café entrepreneur as well as a strategic investor puts her at the forefront of India's evolving café and health eating culture, heading both the high-end coffee culture and the creation of guilt-free indulgence.

 

Why It Matters:

Ajitha Challa's story is a textbook case of the new generation of café entrepreneurs who serve excellent coffee and are also proactively contributing to the future of food and beverage innovation. Her role in Yummy Bee's success is a pointer to the larger change in Hyderabad's café culture—where quality, health, and enterprise walk together.

 

This investment is an important milestone in making guilt-free indulgence available to more Indians," said Sandeep Jangala, Founder & CEO, Yummy Bee.

 

Source: Snackfax, YourStory, IndiaFilings, NewsCafe