Burger Gains: Swiggy and McDonald’s Serve Up a Protein-Packed Revolution

Image Source: Mediabrief

In a bold move that blends indulgence with nutrition, Swiggy and McDonald’s India (West & South) have teamed up to launch the all-new Protein Plus Burgers, available exclusively on the Swiggy app. This limited-time offering, running from July 24 to August 11, 2025, marks a significant shift in fast food innovation, aiming to cater to health-conscious consumers without compromising on taste.

Key highlights from the collaboration

1. Exclusive availability
- The Protein Plus Burgers are accessible only through Swiggy’s app under the newly introduced High Protein category
- The launch spans 58 cities across Western and Southern India, including Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad, Kochi, Vizag, Surat, and Mysore

2. Nutritional upgrade
- Each burger features a Protein Plus slice developed in collaboration with the Central Food Technological Research Institute (CFTRI)
- The slice adds 5 grams of high-quality protein made from vegetarian soya and pea protein
- It contains no artificial flavors or colors and adds only 34 kcal per slice

3. Diverse menu options
- The Protein Plus range includes both vegetarian and non-vegetarian favorites such as McSpicy Premium Veg, Crispy Veggie Burger, McVeggie, McSpicy Paneer, McSpicy Premium Chicken, McCrispy Chicken Burger, McChicken, Masala McEgg, and McSpicy Chicken
- These burgers retain their original flavor profiles while offering a meaningful nutritional boost

4. Millet-powered buns
- McDonald’s has also introduced Multi-Millet Buns co-created with CFTRI
- These buns incorporate five nutrient-dense millets, delivering essential vitamins, minerals, and dietary fiber
- Popular burgers like McAloo Tikki, McChicken, McVeggie, McSpicy Chicken, McCrispy Chicken, and Crispy Veggie Burger now come with this healthier bun option

5. Swiggy’s health-forward push
- Swiggy’s High Protein category, launched earlier this month, features over five lakh dishes from more than 34,000 restaurant partners
- The initiative aims to make protein-rich meals more discoverable and accessible to everyday users
- The partnership with McDonald’s aligns with Swiggy’s broader vision of promoting balanced eating habits

Consumer impact and future outlook

1. Convenience meets conscious eating
- The collaboration allows consumers to enjoy their favorite fast food with added nutritional value
- It reflects a growing demand for healthier options in the quick-service restaurant space

2. Strategic innovation
- By integrating CFTRI’s food science expertise, McDonald’s ensures that the Protein Plus range is both scientifically sound and consumer-friendly
- The millet buns and protein slices represent a shift toward ingredient transparency and functional food design

3. Market response
- Early traction suggests strong consumer interest, especially among urban millennials and fitness-focused users
- Swiggy’s platform analytics indicate increased engagement with the High Protein category since its launch

4. What’s next
- Swiggy and McDonald’s plan to expand their partnership with more high-protein offerings in the coming months
- The success of this launch could pave the way for similar collaborations across other food categories

Final bite

This isn’t just a burger drop—it’s a statement. Swiggy and McDonald’s have reimagined fast food for the modern Indian palate, where taste and health no longer need to be at odds. Whether you’re a gym-goer, a busy professional, or simply someone who loves a good burger, the Protein Plus range offers a delicious reason to rethink your next order.

Source: The Hans India, News18, afaqs, PR Newswire, Swiggy Corporate Press Release