CarTrade Tech’s CarWale & BikeWale Hit 57 Million MAUs Amid Festive Surge and GST Boost

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CarTrade Tech Ltd announced that its flagship platforms, CarWale and BikeWale, have reached 57 million monthly active users (MAUs), driven by a 66% year-on-year traffic surge during Navratri 2025. The spike reflects strong festive demand, improved buyer sentiment, and the positive impact of recent GST rate cuts on automobile purchases.

CarTrade Tech Ltd, India’s leading digital automotive ecosystem, has reported a major milestone in user engagement across its consumer platforms. CarWale and BikeWale collectively reached 57 million monthly active users (MAUs), marking a significant leap in traffic and buyer interest during the festive season.

Major Takeaways:

Record User Engagement: CarTrade Tech confirmed that CarWale and BikeWale recorded 57 million MAUs, reflecting heightened consumer activity and research behavior in the run-up to Diwali and Navratri.

Festive Season Surge: During Navratri 2025, the platforms saw a 66% year-on-year increase in traffic, driven by strong demand for two-wheelers and passenger vehicles, especially in Tier 2 and Tier 3 cities.

GST Rate Reduction Impact: The recent cut in GST rates on select vehicle categories played a key role in boosting buyer sentiment, making automobiles more affordable and accelerating purchase decisions.

Platform Strength: CarWale and BikeWale continue to be top destinations for vehicle research, price comparison, and dealer discovery, offering users a seamless experience from interest to intent.

Leadership Commentary: Banwari Lal Sharma, CEO of Consumer Business at CarTrade Tech, stated, “This Navratri has once again shown the trust millions of consumers place in CarWale and BikeWale as their preferred destinations for research and decision-making”.

Market Positioning: The company’s platforms are well-positioned to benefit from digital adoption in auto retail, with increasing reliance on online tools for vehicle selection and financing.

Notable Updates:

CarTrade Tech is enhancing its AI-driven recommendation engines and expanding partnerships with OEMs and dealers to improve conversion rates.

The company is also exploring new monetization models, including subscription-based services and targeted advertising for auto brands.

With festive momentum and policy tailwinds, CarTrade Tech’s platforms are set to play a pivotal role in shaping India’s digital auto retail landscape.

Sources: Business Upturn, The CEO Magazine, Tribune India

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