CaseQuest Sprint Wraps Up: BITSoM and CreatED Celebrate a New Era of Experiential Learning

BITSoM, the Mumbai-based business school under BITS Pilani, has successfully concluded the inaugural edition of CaseQuest Sprint in collaboration with CreatED, a learning design studio known for its immersive educational formats. The initiative marks a significant step in redefining business education through experiential, challenge-based learning. Over the course of the sprint, students engaged with real-world business problems, collaborated across disciplines, and presented actionable solutions to industry experts.

 

Key takeaways from the CaseQuest Sprint

- The sprint was designed as a fast-paced, immersive experience where students tackled live business challenges

- Participants worked in cross-functional teams to develop strategic solutions for real companies

- The program emphasized critical thinking, creativity, and stakeholder empathy as core learning outcomes

- Industry mentors and CreatED facilitators guided students through structured problem-solving frameworks

 

This initiative reflects BITSoM’s commitment to bridging academic rigor with practical relevance.

 

Program structure and learning methodology

- The CaseQuest Sprint unfolded over several days, combining workshops, team huddles, and pitch sessions

- Students were introduced to CreatED’s proprietary learning design, which emphasizes iterative thinking and human-centered problem solving

- Each team was assigned a unique business challenge sourced from partner organizations, ranging from market entry strategies to product innovation

- The sprint culminated in a final presentation where teams pitched their solutions to a panel of industry leaders and faculty

 

The format encouraged rapid ideation, collaborative execution, and real-time feedback loops.

 

Student experience and outcomes

- Participants described the sprint as intense, rewarding, and transformative in terms of skill development

- The program helped students sharpen their storytelling, data synthesis, and stakeholder engagement capabilities

- Exposure to real-world constraints and feedback from practitioners added depth to their learning journey

- Several teams received commendations for their innovative approaches and clarity of thought

 

The experience is expected to influence how students approach future internships, consulting projects, and entrepreneurial ventures.

 

Institutional goals and strategic alignment

- BITSoM views CaseQuest as a cornerstone in its evolving pedagogy, which blends foundational business knowledge with experiential formats

- The collaboration with CreatED aligns with BITSoM’s broader mission to nurture leaders who are agile, empathetic, and solution-oriented

- The sprint also complements BITSoM’s curriculum modules on design thinking, strategy, and leadership

- Faculty members noted that the initiative helped surface new insights into student learning styles and team dynamics

 

This pilot edition sets the stage for future iterations that may include corporate sponsorships and global case challenges.

 

Industry engagement and mentorship

- CreatED brought in a diverse set of mentors from consulting, product design, and innovation backgrounds

- These mentors played a pivotal role in shaping student thinking and pushing teams beyond conventional frameworks

- Industry partners who contributed challenges expressed appreciation for the depth and originality of student responses

- The mentorship model emphasized co-creation, with mentors acting as sounding boards rather than evaluators

 

This approach fostered a psychologically safe environment for experimentation and bold thinking.

 

Looking ahead

- BITSoM and CreatED plan to expand CaseQuest into a recurring feature of the academic calendar

- Future editions may include international student teams, hybrid formats, and thematic sprints focused on sustainability, AI, or social impact

- The success of the inaugural sprint has sparked interest among other institutions and corporate partners

- BITSoM aims to publish a post-sprint report capturing key learnings, student reflections, and pedagogical insights

 

As business education continues to evolve, initiatives like CaseQuest offer a blueprint for immersive, future-ready learning.

 

Sources: BITSoM official communications, CreatED press release, CareerIndia, Masai School program listings, CEPD BITSoM portal