Image Source: CashurDrive
In a major leap toward India’s green mobility goals, CashurDrive Marketing Ltd has secured a high-impact contract to set up 200 electric vehicle (EV) charging stations across multiple urban centers. The project, awarded under its UR Drive initiative, marks a significant expansion of the company’s footprint in the EV infrastructure space and reinforces its pivot from traditional transit media to future-ready advertising and energy solutions.
Known for its innovative out-of-home (OOH) advertising formats, CashurDrive has been steadily integrating EV infrastructure into its business model, blending branding opportunities with sustainable technology. This latest contract not only boosts its operational scale but also positions the company as a key player in India’s rapidly evolving EV ecosystem.
Contract Scope And Strategic Significance
• The newly awarded contract covers the installation of 200 EV charging stations across high-traffic zones in Tier 1 and Tier 2 cities
• Each station will be equipped with dual charging ports, digital display panels, and advertising surfaces
• The project includes a 10-year advertising rights clause, allowing CashurDrive to monetize the stations through branded content and campaigns
• Execution will be managed by CashurDrive Electric Vehicles Pvt Ltd, a promoter group affiliate with technical expertise in EV infrastructure
Technology And Infrastructure Highlights
• The stations will support both slow and fast charging options, catering to two-wheelers, three-wheelers, and passenger EVs
• Real-time monitoring, payment integration, and mobile app support will be embedded into the system
• CashurDrive plans to deploy solar-assisted charging modules in select locations to enhance energy efficiency
• The company will also offer branded EV wraps and digital campaigns linked to the charging stations
Revenue Model And Monetization Strategy
• CashurDrive will operate under a revenue-sharing model with its affiliate, retaining 30 percent of ad and usage revenue
• Advertising inventory on the stations will be sold to FMCG, fintech, and mobility brands targeting urban commuters
• The company expects the EV vertical to contribute up to 20 percent of its topline revenue by FY27
• Trade media continues to dominate its revenue mix, but exclusive media rights like these are gaining traction
Market Position And Competitive Edge
• With this contract, CashurDrive’s EV station count rises to over 300, including existing setups in Delhi, Chandigarh, Dehradun, and Agra
• The company’s hybrid model of transit media and EV infrastructure advertising sets it apart from traditional OOH players
• Competitors in the EV ad-tech space remain fragmented, giving CashurDrive a first-mover advantage in integrated branding and charging solutions
• Its NSE SME listing and strong IPO performance have further boosted investor confidence in its expansion strategy
Urban Mobility And Sustainability Impact
• The 200 new stations are expected to support over 5,000 daily EV users, reducing urban carbon emissions significantly
• By combining utility with visibility, CashurDrive is turning everyday infrastructure into high-engagement brand platforms
• The initiative aligns with India’s FAME II policy and state-level EV adoption incentives
• Local governments are collaborating with private players like CashurDrive to accelerate public charging access
Looking Ahead: Scaling With Purpose
CashurDrive’s latest contract win is more than a business milestone—it’s a statement of intent. As India’s cities gear up for an electric future, the company is positioning itself at the intersection of mobility, media, and sustainability. With a robust execution plan and a clear monetization roadmap, the UR Drive initiative is set to redefine how brands connect with consumers on the move.
Sources: Chittorgarh.com, IPO Central, CashurDrive official site
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