Image Source: Mediabrief
Wardwizard Foods and Beverages Limited, a burgeoning player in the Indian food industry, is rapidly expanding its international footprint. The company, known for its authentic Indian ready-to-eat (RTE) meals and frozen food products under the QuikShef brand, has announced new export operations to Bahrain and Germany. This move follows its successful penetration into markets such as Canada, USA, and UAE, signaling a robust global growth trajectory.
Key Highlights:
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Expansion of export operations to Bahrain with the appointment of FOODWAVE INTERNATIONAL as the official distributor for the QuikShef brand.
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Commencement of export shipments to Germany featuring QuikShef’s ready-to-eat product range, including popular Indian dishes.
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Introduction of a new sweets range consisting of traditional Indian confections such as Gajar Halva, Suji Halva, and Moong Dal Halva, targeted for Bahrain’s festive demand.
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Plans underway for further market entries in Singapore, Vietnam, and Malaysia.
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Participation in the upcoming GulFood Expo to showcase products to a global audience.
International Growth and Strategic Distribution Partnerships
Wardwizard’s appointment of FOODWAVE INTERNATIONAL as the exclusive distributor in Bahrain marks a crucial step in strengthening its supply chain and market presence in the Middle East. This collaboration ensures that the diverse QuikShef product line, known for its convenience and authentic taste, reaches a broader consumer base in Bahrain.
Expanding reach beyond the Middle East, the company has started exports to Germany, offering an array of signature ready-to-eat Indian dishes such as Bhindi Masala, Baingan Bharta, Pav Bhaji, Undhiyu, and Gujarati Dal. These shipments reflect a tailored approach to cater to Germany's growing appetite for ethnic cuisine and represent Wardwizard's commitment to quality and flavor authenticity.
Product Innovation: Traditional Indian Sweets for Global Celebrations
In addition to savory meals, Wardwizard has recently diversified its portfolio by launching an exclusive sweets range. This new line featuring classic Indian delicacies like Gajar Halva, Suji Halva, and Moong Dal Halva is being exported to Bahrain. This expansion not only capitalizes on festive occasions but also introduces these traditional desserts to an international audience, enhancing the company’s global product appeal.
Leadership Vision and Future Market Expansion
Mrs. Sheetal Bhalerao, Chairperson and Managing Director of Wardwizard Foods and Beverages Limited, expressed enthusiasm over the company’s global outreach. Emphasizing the strategic importance of new partnerships and product innovations, she highlighted the firm commitment to offering genuine Indian flavors worldwide. The company's focus remains on quality, innovation, and catering to diverse consumer preferences.
Wardwizard is also aggressively pursuing new markets including Singapore, Vietnam, and Malaysia, indicating a clear roadmap for sustained international growth. The upcoming participation in the GulFood Expo—the world’s largest food and hospitality trade event—will provide a pivotal platform to showcase products, forge new business relationships, and boost export visibility.
About Wardwizard Foods and Beverages Limited
Located in Por, Vadodara, Gujarat, and listed on the Bombay Stock Exchange (BSE Code: 539132), Wardwizard Foods and Beverages Limited operates across multiple segments including frozen foods, ready-to-eat meals, beverages, sauces, spices, and condiments. The company is distinguished by its innovative food solutions that combine authentic Indian culinary traditions with modern convenience.
By continuing to expand its global export network, Wardwizard not only strengthens its position as a leading Indian foods exporter but also plays a vital role in popularizing Indian cuisine worldwide, adapting to international tastes while maintaining high standards of quality and authenticity.
This move firmly positions Wardwizard Foods and Beverages Limited as an emerging global contender in the ready-to-eat and frozen food sector, propelling Indian flavors onto the world stage with strategic partnerships and diverse product innovations.
Source: Company disclosure to the Stock Exchanges
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