In a bold and sweeping move, the JSW Group is rapidly transforming from a steel and energy conglomerate into a full-spectrum electric vehicle powerhouse. From launching its own EV brand to building battery plants, refining lithium, and manufacturing components, JSW is laying the groundwork for one of India’s most ambitious clean mobility ecosystems. The group’s multi-billion-dollar investments across Maharashtra and Odisha signal a strategic pivot aimed at disrupting the domestic EV market and reducing reliance on imports.
Key highlights from JSW’s EV blueprint
1. JSW Motors, the newly launched automotive arm, will roll out its first passenger EVs in the second half of FY26, backed by a $3 billion investment plan over five years.
2. A ₹40,000 crore Memorandum of Understanding has been signed with the Odisha government to build a vast EV and green energy ecosystem across Naraj and Paradip.
3. Simultaneously, JSW is investing ₹27,200 crore in Aurangabad Industrial City (AURIC), Maharashtra, to manufacture both passenger and commercial EVs under the JSW Green Mobility banner.
EV manufacturing and brand strategy
- JSW Motors will operate independently from its joint venture with SAIC Motor (MG India), focusing on locally designed and manufactured EVs.
- The company is collaborating with global partners from Italy, Germany, South Korea, and China to develop world-class automotive platforms tailored for Indian consumers.
- The Bidkin facility in Maharashtra will span 630 acres and serve as the central hub for JSW’s automotive operations, including R&D, assembly, and supply chain integration.
Component and battery ecosystem
- JSW is building a 50 GWh battery manufacturing facility and a 6,000-tonne lithium refinery in Odisha to support its EV production targets.
- A copper smelter is also planned to ensure a stable supply of critical components for electric drivetrains and battery packs.
- The group is exploring a $1.5 billion joint venture with LG Energy Solution to set up a 10 GWh battery plant by 2026, with 70 percent of output earmarked for internal use.
Commercial vehicles and hybrid expansion
- Under JSW Green Mobility, the company will produce electric trucks, buses, and plug-in hybrids, aiming for hybrids to make up 50 percent of its EV lineup by 2026.
- Talks are underway with Chinese giants BYD and Geely to co-develop electric trucks and explore hybrid technologies suited for Indian logistics and fleet operations.
Strategic partnerships and global scale
- JSW MG Motor India plans to scale EV production from 1 lakh to 3 lakh units annually, launching a new model every 3 to 6 months starting late 2024.
- JSW is increasing its stake in MG India to 84 percent as SAIC reduces its footprint in the Indian market.
- The group is also licensing EV technology from Chery Automotive, including platforms under the iCar brand, to accelerate product development.
Job creation and economic impact
- The Maharashtra facility alone is expected to generate over 5,200 jobs, while the Odisha ecosystem will create thousands more across manufacturing, logistics, and energy sectors.
- JSW’s total EV-related capex for FY26 is pegged at ₹15,000 crore, part of a broader ₹60,000 crore investment across steel, energy, and mobility.
Looking ahead
- JSW’s integrated approach positions it as a formidable contender against established players like Tata Motors, Mahindra, and Ola Electric.
- By building everything from vehicles to batteries and refining raw materials, JSW aims to control the entire value chain and reduce India’s dependence on imported EV components.
- With its first vehicles expected to hit the roads in 2026, the group is betting big on scale, speed, and sustainability to redefine India’s electric mobility landscape.
Sources: EV Mechanica, Economic Times Auto, Business Standard, CarBike360
