Ciao, Delhi! Italy’s OVS Opens Its Style Chapter in the Capital

Image Source: PTI

Italy’s leading fashion brand OVS has officially entered the Indian market with the launch of its flagship store at Pacific Mall, Tagore Garden, New Delhi. The store offers Italian craftsmanship, contemporary fashion, and sustainable style at competitive prices, marking a major milestone in OVS’s global expansion strategy.

OVS Lands in New Delhi: Italian Fashion Giant Opens First Flagship Store in India

In a landmark move for India’s fashion retail landscape, OVS, Italy’s top fashion brand, has launched its first flagship store in the country at Pacific Mall, Tagore Garden, New Delhi. The grand opening on October 15, 2025, drew enthusiastic crowds and marked a significant step in the brand’s global expansion.

Key Highlights from the Launch:

Strategic Location

The store is located in Pacific Mall, one of Delhi’s most iconic shopping destinations known for its mix of international brands and lifestyle experiences.

The mall’s high footfall and fashion-forward clientele make it an ideal launchpad for OVS.

Store Experience & Design

Spread across 9,000 sq. ft., the store features minimalist Italian design, open layouts, and curated fashion zones.

It offers a seamless shopping experience, blending style with sustainability.

Product Range

OVS brings a diverse collection of men’s, women’s, and children’s apparel, along with accessories and seasonal fashion edits.

The brand is known for its affordable luxury, combining Italian aesthetics with everyday wearability.

Sustainable Fashion Focus

OVS emphasizes eco-conscious production, using organic fabrics, recycled materials, and ethical sourcing.

The brand’s commitment to sustainability aligns with India’s growing demand for responsible fashion.

Launch Offers & Crowd Engagement

The first 100 shoppers received exclusive gifts, including hampers on purchases above ₹6,000.

A ribbon-cutting ceremony was held, attended by brand executives and fashion influencers.

Leadership Vision

Carmine Di Virgilio, Global Chief Retail Officer of OVS, and Sundeep Chugh, MD of OVS India, expressed excitement about the brand’s entry into one of the world’s fastest-growing fashion markets.

They emphasized plans for pan-India expansion in the coming years.

With its blend of Italian craftsmanship, contemporary style, and accessible pricing, OVS is poised to become a favorite among Indian fashion enthusiasts.

Sources: MSN, Business Today, Indian Textile Journal

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