Circular Leap: RockingDeals Enters Quick Commerce Through Sustainouest Private Limited

Updated: October 07, 2025 15:13

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RockingDeals Circular Economy Ltd has entered the quick commerce space via its subsidiary Sustainouest Private Limited. The platform will deliver refurbished and eco-friendly goods within 30–60 minutes in urban areas. The move aligns with RockingDeals’ sustainability goals and positions it uniquely in India’s fast-growing, tech-enabled retail delivery market.

RockingDeals Circular Economy Ltd has officially entered the quick commerce segment by launching operations through its wholly owned subsidiary, Sustainouest Private Limited. The move marks a strategic expansion into high-speed, sustainable retail delivery, aligning with the company’s core mission of promoting reuse, recycling, and responsible consumption.

Key Developments

- Sustainouest Private Limited will serve as RockingDeals’ operational arm for quick commerce, focusing on refurbished, surplus, and eco-friendly consumer goods

- The platform aims to deliver products within 30–60 minutes across select urban clusters, starting with Delhi NCR and expanding to Tier-1 cities by early 2026

- Initial product categories include electronics, home essentials, fashion accessories, and lifestyle items sourced from circular supply chains

- Sustainouest will leverage AI-based inventory mapping and hyperlocal logistics to optimise delivery speed and reduce carbon footprint

- The company plans to onboard over 500 partner brands and vendors by Q2 FY2026, with a focus on sustainable sourcing and packaging

- RockingDeals will integrate its existing B2B liquidation network to support backend fulfilment and inventory flow

- The quick commerce model is designed to offer affordability, speed, and sustainability—three pillars of the brand’s evolving consumer strategy

Strategic Takeaways

- The entry into quick commerce reflects RockingDeals’ ambition to redefine urban retail through circular economy principles

- Sustainouest’s tech-driven approach positions it competitively against traditional players in the fast delivery space

- The initiative supports India’s growing demand for eco-conscious consumption and low-waste retail formats

- Analysts expect the move to unlock new revenue streams and improve asset utilisation across RockingDeals’ supply chain

Market Outlook

- India’s quick commerce market is projected to reach $5 billion by 2026, driven by urban demand and digital adoption

- RockingDeals’ circular model offers differentiation in a crowded space dominated by grocery and FMCG players

- The company’s focus on refurbished and surplus goods aligns with rising consumer interest in value-based and sustainable shopping

- Investor sentiment is likely to be positive, given the scalability and ESG alignment of the new venture

Sources: BSE Corporate Filings, RockingDeals Investor Update, Economic Times Retail Desk, Mint Startup Tracker, Business Standard Circular Economy Briefs 2025

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