Coca-Cola India Powers Up Women’s Cricket World Cup 2025 With a Thirst for Change and Sustainability

Coca-Cola India has once again stepped up to the crease for the ICC Women’s Cricket World Cup India 2025, amplifying the tournament’s spirit through a vibrant partnership. Building on an eight-year legacy with the ICC, Coca-Cola is energizing fans and athletes with its beverages Thums Up XForce and BodyArmor Lyte ORS while also driving green initiatives that underline its commitment to sport and sustainability.

 

Key Highlights Of The Partnership

 

Official beverage partner with Thums Up XForce and hydration partner with BodyArmor Lyte ORS, ensuring players and fans stay refreshed during matches across Guwahati, Indore, Vizag, and Navi Mumbai.

 

Extension of Coca-Cola’s rich history of supporting women in sports, celebrating bold spirit through impactful campaigns like “Utha Thums Up, Jagaa Toofan.”

 

Launch of Maidaan Saaf campaign targeting waste management and sustainability at stadiums, involving community, recycling partners, and fans to promote responsible waste segregation.

 

Use of creative recycled plastic installations and giant national flags crafted from recycled PET bottles to engage fans and raise environmental awareness.

 

The campaign builds on Coca-Cola’s pioneering waste-management successes at the ICC Men’s World Cup 2023, setting new standards for combining sports excitement with sustainability.

 

Coca-Cola’s nationwide distribution network aims to deepen consumer connection and make cricket a shared, inclusive experience across India.

 

With this exciting alliance, Coca-Cola India not only fuels the passion for women’s cricket but also champions a cleaner, eco-friendly future for major sporting events in India, making the ICC Women’s Cricket World Cup 2025 a landmark for sports and sustainability alike.

 

Sources: The Hans India, Economic Times, CSR Universe, Agron Food Processing News, Indian Television News