Cold Press, Bold Move: Marico’s Saffola Launches Oils for the Health-Savvy

Marico Ltd has launched a new range of Saffola Cold Pressed Oils, marking another step in its commitment to healthy living and premium food products. The launch comes as Indian consumers are increasingly seeking natural, minimally processed cooking oils that retain nutritional value and flavor.

 

The new Saffola Cold Pressed Oils range is designed to cater to health-conscious households, offering oils extracted without heat or chemicals to preserve antioxidants and essential nutrients. This move aligns with Saffola’s established reputation as a brand rooted in preventive health and wellness, building on its core edible oil business that has seen consistent double-digit growth over recent years.

 

Marico’s Saffola brand has steadily expanded beyond traditional blended oils, venturing into immunity-boosting foods, plant-based proteins, oats, honey, and even Ayurvedic products. The company’s focus on innovation and consumer education has helped Saffola become synonymous with quality and trust in the healthy foods segment.

 

The launch of cold pressed oils also reflects a broader industry trend, with brands responding to post-pandemic demand for products that support heart health and overall well-being. Marico’s leadership believes that scaling up these new offerings will further strengthen Saffola’s position as a go-to brand for preventive, healthy lifestyle products.

 

The new Saffola Cold Pressed Oils will be available across modern retail outlets and e-commerce platforms, making it easier for consumers to make healthier choices in their daily cooking.

 

Sources: Sharekhan, Economic Times, afaqs