Cricket Meets Conservation: Coca-Cola’s ‘Maidaan Saaf’ Elevates Sustainability at ICC Women’s World Cup

Updated: November 19, 2025 12:36

Coca-Cola India collaborated with the ICC during the Women’s World Cup 2025 in Visakhapatnam to promote sustainability through the ‘Maidaan Saaf’ campaign, focusing on environmental conservation, waste management, and community engagement to enhance the tournament’s eco-friendly footprint.

Coca-Cola India has demonstrated a strong commitment to sustainability by partnering with the International Cricket Council (ICC) at the ICC Women’s World Cup 2025 held in Visakhapatnam. The company launched its ‘Maidaan Saaf’ initiative, a comprehensive campaign dedicated to environmental conservation and community participation, setting a benchmark for eco-friendly sporting events.

Key Highlights:

Environmental Focus: ‘Maidaan Saaf’ aimed to promote plastic waste reduction, recycling, and cleanliness across the stadiums and surrounding areas, encouraging spectators and local communities to adopt eco-friendly habits.

Community Engagement: The campaign actively involved local volunteers and school children, making sustainability a collective responsibility and increasing awareness about environmental issues from grassroots levels.

Innovative Waste Management: Coca-Cola India implemented innovative waste collection points, segregated waste disposal, and eco-friendly sanitation practices to minimize environmental impact during the tournament.

Global and Local Impact: By integrating sustainability into such a high-profile event, Coca-Cola India not only showcased its environmental leadership but also inspired other corporates and sporting events to prioritize eco-conscious practices.

Promotion of Water Conservation: As a part of their broader sustainability objectives, the campaign also emphasized water-saving initiatives, considering cricket’s outdoor setting and water-intensive requirements of event management.

This collaboration highlights Coca-Cola India’s proactive approach toward sustainable development, leveraging the power of sports to drive positive change. The ‘Maidaan Saaf’ campaign reflects the company’s broader environmental, social, and governance commitments, positioning it as a responsible corporate citizen.

Sources: Coca-Cola India official releases, ICC event reports, environmental sustainability studies

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