Dixon Technologies to Manufacture Alcatel Smartphones in India Under New Pact with Nxtcell

Dixon Technologies (India) Ltd. has announced a major contract manufacturing agreement with Nxtcell India to produce smartphones for French tech brand Alcatel, marking a significant boost for India’s electronics manufacturing ecosystem and the government’s “Make in India” initiative.

 

Key Highlights:

 

Alcatel’s India Comeback: French technology brand Alcatel, operated by TCL Communication under a Nokia license, is re-entering the Indian smartphone market after a seven-year hiatus. Alcatel has earmarked a $30 million investment for its India relaunch, targeting the premium smartphone segment with features like stylus support, previously seen only in high-end models. The company is partnering with Flipkart for both main platform and quick commerce sales, with launches expected by May or June 2025.

 

Dixon’s Manufacturing Role: Dixon Technologies, one of India’s fastest-growing electronics manufacturers, will produce Alcatel’s new smartphones under contract for Nxtcell India. Dixon’s established expertise and expanding in-house capabilities in mobile phone manufacturing make it a strategic partner for Alcatel’s ambitious plans.

 

Made in India Focus: The partnership aligns with Alcatel’s goal to leverage India as a global manufacturing hub, enhancing supply chain efficiency and supporting the government’s push for local value addition. Alcatel also plans to build a pan-India service network for robust after-sales support.

 

Market Impact: Alcatel aims to capture the Rs 20,000–25,000 price segment, appealing to young, digital-first consumers. The move positions both Alcatel and Dixon to benefit from India’s status as the world’s second-largest smartphone market.

 

This collaboration not only marks Alcatel’s high-profile return but also underscores Dixon Technologies’ growing clout as a preferred manufacturing partner for global tech brands in India.

 

Sources: Economic Times Brand Equity, MarketScreener, Developing Telecoms