DLF Unveils Rs 5500 Crore Luxury Housing Project In Gurugram, Expanding Its Privana Township

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DLF Ltd has announced its latest luxury residential project, Privana North, in Gurugram’s Sector 76 and 77, with an investment of Rs 5500 crore. The project, part of the larger 116acre Privana township, follows the successful sellout of Privana South and Privana West, which collectively generated Rs 12,800 crore in sales.

Project Overview And Market Position

Privana North will span 18 acres and feature over 1150 ultraluxury apartments, catering to highnetworth individuals and nonresident investors.
The project is strategically located at the junction of Southern Peripheral Road, Dwarka Expressway, and NH48, ensuring seamless connectivity to key business and lifestyle hubs.
DLF’s expansion into this micromarket reinforces Gurugram’s status as a prime destination for luxury real estate, attracting toptier developers and investors.

Luxury Features And Architectural Highlights

The residences will include spacious fourbedroom apartments with expansive decks, floortoceiling glass façades, and natureintegrated lobbies.
Six towers, each rising 50 stories, will be among the tallest residential structures developed by DLF, offering panoramic views of the city and the Aravalli hills.
Penthouses in the project are expected to be priced upwards of Rs 25 crore, reflecting the premium nature of the development.

Sales Strategy And Investor Interest

Privana North has already garnered strong interest from highnetworth buyers, with initial phases quietly unveiled to select channel partners.
DLF’s previous luxury projects, including Privana South and Privana West, sold out within 72 hours of their prelaunch, indicating robust demand for highend residences in Gurugram.
The company aims to achieve record sales bookings this fiscal year, leveraging its reputation for delivering premium residential offerings.

Looking Ahead

DLF has secured RERA approval for Privana North, with the official launch expected in the first quarter of the financial year 2025–26.
The company remains optimistic about sustained demand for luxury housing, with plans to introduce additional highvalue projects in Mumbai and Goa.

Sources: Economic Times, Moneycontrol, Business Standard.