Don’t Just Buy Property—Buy Smart: Why 90% Lose in Real Estate While the Top 1% Build Empires

Image Source: Economic Times

Indian real estate is turning into a financial trap for most buyers, with 90% losing money due to emotional decisions, poor project choices, and lack of strategy, warns Gurugram-based advisor Aishwarya Shri Kapoor. In a revealing LinkedIn post, Kapoor exposes how typical buyers focus only on price per square foot, ignore crucial factors like title clarity, rental absorption, and exit timelines, and end up buying liabilities instead of investments.

Key Highlights:

Most buyers visit multiple projects in a day, ask only about discounts, and pick brokers offering the biggest deals—behaviors Kapoor calls “gambling, not investing.”

The top 1% of investors operate like institutions: buying in pre-launch phases, negotiating hard, and planning exits within 3–5 years to realize 2.5x to 4x returns.

Kapoor’s formula for success: Product + Timing + Zone + Brand + Exit Path = ROI. Missing any element often leads to losses, especially in oversupplied or underdeveloped areas.

Hot segments for capital in 2025 include SPR plots, branded resale properties, Dwarka Expressway mid-stage assets, SCOs with strong rental demand, and warehousing near UER-2.

Her advice: “Stop thinking like a customer and start thinking like capital. Look for underpriced assets with 3x resale potential.”

Outlook:

For Indian buyers, adopting a strategic, capital-focused mindset is crucial to turning real estate into wealth rather than debt. The elite’s disciplined approach offers a blueprint to escape the cycle of losses and build lasting financial security.

Source: Business Today, India Today