Embassy Developments Targets Mumbai's Luxury Skyline with ₹12,000 Cr GDV Blitz

Bengaluru based Embassy Developments Ltd. (EDL) announced its maiden residential foray into the Mumbai Metropolitan Region (MMR), leveraging its commercial expertise to capture luxury housing growth. Chairman Jitu Virwani emphasized building a pan-India presence, while MD Aditya Virwani highlighted Mumbai's depth as a high-conviction market for select developments. This expansion aligns with EDL's FY26 pre-sales goal of ₹5,000 crore.
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Key Highlights

• Embassy Citadel (Worli): Flagship ultra-luxury tower near Four Seasons; ~1 million sq. ft. RERA carpet; GDV >₹8,800 crore; 3-5 BHK homes plus triplex mansions.
• ​Juhu Project: Low-density luxury for multi-generational families; ~0.33 million sq. ft.; GDV ~₹3,000 crore; ~50 homes on 2+ acres with community spaces.
• ​Alibaug Project: Lifestyle second-homes; ~0.2 million sq. ft.; GDV ~₹400 crore; wellness-focused with open spaces.
• ​Overall Investment: ₹4,500 crore commitment; total footprint 1.58 million sq. ft.; launches from Q4 FY2026.

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Sources: InvestyWise (Jan 19, 2026), The Realty Today (Oct 14, 2025), BSE filings.