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Eternal’s Growth Strategy Balances Quick Commerce Expansion With Food Delivery Recovery

Updated: July 21, 2025 15:31

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Eternal Ltd (ETEA.NS) continues to chart an aggressive growth path in FY26, with its shares rising 5.5 percent post Q1 results. Despite nearterm headwinds in its B2B vertical Hyperpure and increased losses from Bistro, the company is doubling down on strategic investments and product innovation.
 
Expanded Highlights From Q1 FY26
  • Eternal incurred ₹3.1 billion in capex to expand its quick commerce network, adding over 290 Blinkit dark stores and pushing total count past 1,300.
  • An additional ₹600 million was invested in Bistro kitchens and infrastructure, supporting curated meal delivery with faster turnaround and higher margins.
  • Food delivery Net Order Value (NOV) growth is expected to bottom out in the coming quarters, with recovery driven by seasonal demand and new offerings like Bolt and Bistro.
  • Eternal plans to scale up Nugget, its AInative customer support platform, and launch Greening India, a sustainability initiative focused on EVbased deliveries and carbonneutral operations.
Strategic Signals And Market Response
  • Blinkit continues to lead with 135 percent YoY GOV growth, while food delivery shows resilience amid consumption slowdown.
  • Hyperpure is expected to see degrowth due to demand normalization, but Eternal aims to reposition it as a logisticstech platform.
  • The company maintains a strong cash reserve of ₹18,824 crore, enabling sustained investment across verticals.
Momentum And Vision
Eternal’s Q1 performance and forwardlooking initiatives reflect a multipronged strategy—balancing shortterm margin pressures with longterm leadership in quick commerce, food delivery, and techdriven customer experience.
 
Sources: Economic Times, Business Standard, Screener.in, Eternal.com, Moneycontrol, YourStory, NDTV Profit.

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