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Updated: June 19, 2025 08:35
India’s top six carmakers are shifting gears in 2025 with a lineup of six highly anticipated launches—most of them electric, all of them strategic. From Maruti’s first zero-emission SUV to Tata’s revival of an icon, the race for market dominance is charging ahead.
Launch Lineup: What to Expect
Maruti Suzuki e-Vitara
Maruti’s debut EV, the e-Vitara, is expected to hit showrooms by September.
Built at Suzuki’s Gujarat plant, this five-seater midsize SUV will rival the Mahindra XEV 9e and Hyundai Creta Electric.
It will be sold via Nexa outlets and offer a range exceeding 500 km.
Hyundai Venue (New Generation)
The updated Venue will arrive this festive season with a refreshed design and upgraded interiors.
Engine options will remain unchanged: 1.2L petrol, 1.0L turbo petrol, and 1.5L diesel.
Expect enhanced features and a more premium cabin experience.
Mahindra Bolero Neo (Next Gen)
Hitting the roads on a sale starting August 15, the new Bolero Neo will be driven by a reinforced ladder-frame chassis and modern looks.
Interiors will be premium, targeting rural as well as urban buyers.
As a rugged yet refined SUV for India's progressive roads.
Tata Sierra EV
Tata's iconic Sierra is returning in an electric avatar before the end of FY25.
Anticipated to share some of its components with the Harrier EV, like a real-world range of about 500 km.
As a lifestyle SUV with retro styling and cutting-edge technology.
Toyota Urban Cruiser BEV
It will be shared platformed with the e-Vitara, and Toyota's Urban Cruiser BEV will come in FWD and AWD guises.
Ranges claimed will be more than 500 km per charge.
Targeting customers seeking Toyota's reliability in an electric format.
Kia Clavis EV
Launched in July, the Clavis EV is based on the ICE Carens Clavis.
It will feature two battery pack options and more than 460 km of range.
Understated cosmetic refinements will distinguish it from its ICE variant.
Market Pulse: Strategic Insights
The EV tsunami is no longer a ripple but a tsunami. Four of the six launches are electric, and this represents an emphatic departure by legacy players.
SUV rule is the order of the day, and all six models fall under the SUV or crossover segment.
Affordability, range, and feature-laden interiors are the new battlefields.
Sources: GaadiWaadi, India Car News, CarDekko.
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