Experience Mumbai Like Never Before: Maxposure and SAS Deliver Next-Gen Aviation Storytelling

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Maxposure Ltd’s subsidiary, Neutral Digital, has partnered with Scandinavian Airlines (SAS) to create an immersive destination-themed animation campaign for the airline’s Mumbai flight relaunch. This collaboration leverages cutting-edge digital media and extended reality technology to showcase the cultural vibrancy of Mumbai, enhancing SAS’s brand presence in the Indian market.

Maxposure Ltd, a leader in digital media and marketing, through its innovative arm Neutral Digital, has partnered with Scandinavian Airlines (SAS) to craft an engaging, destination-themed animation campaign commemorating SAS’s highly anticipated resumption of flights to Mumbai.

The campaign highlights Mumbai’s unique culture and iconic cityscape using immersive extended reality (XR) technology, enabling SAS to connect with Indian travelers on a deeper level. As Indian aviation and international travel resume robustly, this partnership marks a strategic win for Maxposure and SAS in capturing the attention of diverse and discerning aviation consumers.

Neutral Digital’s state-of-the-art XR solutions ensure a multi-sensory brand experience, enabling SAS to narrate the rich heritage and modern vibrancy of Mumbai, emphasizing the airline’s renewed commitment to the Indian market.

Notable Updates

Neutral Digital’s animation spotlights Mumbai’s landmarks such as the Gateway of India, vibrant markets, and sprawling urban life using immersive XR tech.
The campaign aligns with SAS’s strategic objective to enhance customer engagement and brand visibility through digital innovation.
This initiative follows Maxposure’s acquisition of Neutral Digital, strengthening capabilities in immersive aviation and XR experiences globally.
SAS’s Mumbai route relaunch is a key part of its expansion strategy in Asia amid increasing air travel demand.
The campaign will be promoted across digital, in-airport displays, and social media platforms, maximizing reach and impact.

Major Takeaways

Maxposure’s strategic acquisition of Neutral Digital empowers advanced digital storytelling for aviation clients.
The partnership underscores the growing role of immersive technology in airline marketing and customer connection.
SAS’s Mumbai route activation provides a fresh context to demonstrate innovative digital media’s power in aviation branding.
This collaborative effort reflects increasing synergy between traditional aviation and cutting-edge digital marketing.

This partnership highlights Maxposure Ltd’s expanding footprint in aviation media, showcasing how immersive digital experiences are revolutionizing passenger engagement and brand storytelling at a global scale.

Sources: Maxposure Media, Neutral Digital Official Releases, NSE India, BusinessWire India

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