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Fashion in a Flash: Myntra’s 30-Minute Delivery Storms into Delhi & Mumbai

Updated: June 20, 2025 09:55

Image Source: CIOL
Myntra launched its sameday delivery service MNow in DelhiNCR and Mumbai after a pilot success in Bengaluru. The move is a significant step in the platform's mission to disrupt fashion ecommerce with hyperspeed logistics, catering to the increasing demand for instant satisfaction in high fashion and beauty.
 
Key Highlights:
  • 30Minute Delivery Promise: MNow enables consumers to receive fashion and beauty products within 30 minutes or less, with over 90,000 SKUs from over 600 brands.
  • Dark Store Network: Expansion is driven by 40+ dark stores in Bengaluru, Delhi, and Mumbai, each capable of holding 25,000 products, enabling hyperlocal fulfillment.
  • Change in Consumer Behavior: Nearly 50% of Myntra's orders are already dispatched within 48 hours using its MExpress model. MNow builds on this momentum and targets the lastminute, highintent purchases.
  • OccasionDriven Demand: The company has seen spikes during festivals, IPL and giftgiving periods, while grooming, home and active wear categories have been growing.
  • Reduced Return Rates: MNow's eventdriven orders have lowered returns, a sign of higher purchase intention and satisfaction.
  • Future Plans: Myntra aims to expand more in other stylesavvy, speedsensitive cities, thereby making MNow a strategic gamechanger in the Indian quick commerce race.
With MNow, Myntra is not just shipping products—it's shipping a lifestyle driven by velocity, discovery, and frictionless experience.
 
Sources: The Hindu BusinessLine, YourStory

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