NHAI has launched a Diwali gifting feature for its FASTag annual pass, allowing users to gift toll-free travel via the Rajmargyatra app. Priced at ₹3,000, the pass covers 1,150 toll plazas for one year or 200 crossings. The initiative blends festive spirit with digital convenience for highway commuters.
In a festive move to promote digital tolling and travel convenience, the National Highways Authority of India (NHAI) has introduced a Diwali gifting feature for its FASTag annual pass. This initiative allows users to gift toll-free highway access to family and friends via the Rajmargyatra app, blending utility with celebration.
Key Highlights From The Announcement
- The FASTag annual pass covers over 1,150 toll plazas across India, offering either one-year validity or up to 200 toll transactions for non-commercial vehicles
- Priced at ₹3,000, the pass eliminates the need for frequent recharges and ensures uninterrupted travel
- Gifting is enabled through the Rajmargyatra app: users can select ‘Add Pass’, enter the recipient’s vehicle number and mobile details, and complete OTP verification to activate the pass
- Since its launch on August 15, 2025, the pass has recorded over 25 lakh users and facilitated more than 5.67 crore transactions
Strategic Insights
The gifting feature is designed to encourage adoption of digital tolling while tapping into festive consumer behavior. It also supports NHAI’s broader goal of reducing cash transactions and improving highway efficiency.
User Experience And Adoption
The FASTag annual pass has gained traction among frequent travelers, long-distance commuters, and urban families. The gifting option is expected to further boost engagement, especially during the festive season when travel volumes typically rise.
Market Outlook
Industry observers view this move as a smart blend of sentiment and service, likely to inspire similar innovations in other public infrastructure domains. The convenience of gifting a travel pass may also enhance user loyalty and digital platform usage.
Sources: msn news, economic times, ndtv business, zee news