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Updated: July 12, 2025 06:13
The Australian bush heartland is bathed in golden light - not only from its canola crops, but from the tourist dollars they are bringing in. What started as a small winter crop has grown into a full-fledged agritourism operation, drawing thousands of tourists to rural New South Wales and Victoria.
Key Highlights of the Canola Craze
The Cornella Canola Walk, designed by winemaker Brian Spencer close to Shiraz Republic vineyard, provides interactive walks through electric yellow paddocks. The number of visitors has increased from 700 to 5000 over four seasons.
Brides and grooms from as far as India and Pakistan are flying in to pose for wedding photographs amidst the golden blooms, and Sydney and Melbourne city dwellers are seeking nature's peace of mind.
Hello Yellow Canola Trail links NSW shires of Temora, Junee, and Coolamon, offering hot air balloon rides and town heritage tours.
Financial and Emotional Impacts
Canola's popularity has developed into a tourist attraction, supplementing its $4 billion value on farms.
CSIRO puts agritourism at $18.6 billion annually by 2030.
Travelers remark about a sense of awe and emotional connection, with rural experiences offering a grounding respite from urban life.
Transcending the City-Country Divide
Producers and farmers are looking to the tourism industry in order to diversify income and promote agricultural stewardship.
Such activities as the forthcoming agritourism conference in Orange are intended to promote rural entrepreneurship and food businesses.
Sources: Shepparton News, AAP Newswire, CSIRO, The Straits Times
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