First Impressions Count: LinkedIn’s Latest Ads Put Your Brand Front and Center

LinkedIn is stepping up its game for B2B marketers, and if you work in marketing, you’ll want to pay attention. The platform just introduced two new ad formats: First Impression Ads and expanded Connected TV (CTV) Ads. Both are designed to help brands break through the noise and actually get noticed by the right people.

 

So, what’s different? First Impression Ads let you grab the very first ad slot a LinkedIn user sees each day. It’s a full-screen, vertical video—perfect if you’re launching something big or want to make sure your announcement isn’t missed. Only one brand per market gets this spot each day, so it’s exclusive and likely to stand out.

 

On top of that, LinkedIn is making it easier for brands to run video ads on connected TVs. That means your B2B message can show up while someone’s watching Roku or Samsung TV, not just scrolling on their phone or laptop. According to LinkedIn, these CTV ads are four times more likely to reach business decision-makers than regular TV spots.

 

Why does this matter? Video is huge right now. LinkedIn says video engagement on their platform is up 36% from last year, and almost every B2B marketer they surveyed thinks video and influencer content are the best ways to drive sales. These new ad options give brands more ways to get creative and actually connect with the people they want to reach.

 

Sources: Exchange4Media, Financial Express, Social Media Today