Koffelo has launched NOC (Nitrogen Over Coffee), India’s fastest cold brew shot. The 20 ml, 2.4x concentrated shot delivers café-style cold brew in five seconds, skipping the usual 24-hour brew. With zero acidity, no preservatives, and only 15 calories, NOC targets clean energy seekers and convenience-focused coffee lovers
Main story
Koffelo’s NOC aims to rewrite India’s cold brew ritual. Instead of waiting 12–24 hours, coffee enthusiasts can now mix a compact 20 ml shot with water or milk and get barista-style cold brew in five seconds—an innovation designed for busy urban drinkers who value convenience without compromising flavor
Positioned as “Nitrogen Over Coffee,” NOC delivers a smooth, low-acidity profile typical of cold brew, while offering 2.4 times more natural caffeine per shot. The formulation claims zero acidity, less bitterness, no added sugar or preservatives, and a lean 15 calories—appealing to those who want clean energy without jitters or crashes
Cold brew’s rise in India has been steady, but adoption hit a practical wall: long brewing times and equipment needs. NOC tackles those barriers head-on, promising café-level consistency on demand. It’s a deliberate move toward portability and performance, aligning with beverage trends favoring health-forward, efficient formats that fit daily routines
Key highlights
• Notable update: NOC prepares café-style cold brew in about five seconds, eliminating traditional 24-hour brewing
• Major takeaway: Each 20 ml shot is 2.4x concentrated and provides higher natural caffeine with a smooth, low-acidity taste
• Important point: NOC contains no preservatives or added sugar and just 15 calories per shot, pitched as a cleaner energy alternative
• Practical use: Mix with water or milk for instant cold brew; portability and consistency make it office- and travel-friendly
• Market context: Addresses adoption barriers (time, gear) and taps India’s growing preference for functional, convenience-first beverages
Closing note
By marrying speed with a smooth, low-acidity profile, Koffelo’s NOC compresses the cold brew ritual into a five-second habit. For consumers chasing clean energy and café-quality flavor without the wait, this shot could be the new daily staple in India’s evolving coffee culture
Sources: The Tribune India; Webindia123; Sangri Today; ANI