Follow WOWNEWS 24x7 on:
Updated: June 20, 2025 07:06
What's Brewing: Reliance Consumer Products Ltd (RCPL), the fast-moving consumer goods (FMCG) business of Reliance Retail, is taking its most ambitious move till date in the beverage space. With an investment of up to ₹8,000 crore over the next 12-15 months, the company is gearing up to compete with global giants like Coca-Cola and PepsiCo, and local players, in India's ₹1.6 trillion soft drink market.
Expansion Highlights
RCPL will set up 10–12 new factories, including greenfield units and co-packing facilities
The investment is Reliance's largest capital outlay in the consumer products sector
New factories are already operational in Guwahati, with another planned for Bihar
The expansion will boost production of brands like Campa Cola, Sosyo, Spinner, RasKik, and Independence
Strategic Steps:
RCPL's value pricing strategy outcompetes the rest by 20–40 percent to target price-conscious buyers in Tier II and Tier III towns
Reliance has partnered with Muttiah Muralitharan to co-create Spinner, a ₹10 sports drink to shake up the hydration category
Reliance has 18 beverage factories operational through joint ventures today
Market Vision:
70 percent national reach of RCPL's beverage basket by March 2026 is RCPL's vision
Pan-India reach to every consumer segment in the extended market is targeted by March 2027
The business growth will leverage Reliance's broader retail, logistics, and quick commerce network for distribution
Why It Matters: This ambitious move is Reliance's bid to capture the Indian beverage market with volume, affordability, and brand nostalgia. With legacy brands like Campa and new-generation offerings like Spinner, the company is set to become a force to be reckoned with against entrenched global players.
Sources: The Economic Times, Business Standard, Times Now, BusinessWorld, DNA India, MSN News, Financial Express.
Follow WOWNEWS 24x7 on:
Copyright 2024 WOWNEWS 24x7. All rights reserved. The WOWNEWS 24x7 is not responsible for the content of external sites. Read about our approach to external linking.
Powered By Just Imagine
