Flipkart’s Video Bet Pays Off: 200 Million Shoppers Tune In, Sales Surge

Flipkart is doubling down on video commerce to win over India’s young, mobile-first shoppers—and the numbers suggest it’s working. The Walmart-owned e-commerce giant has seen a massive jump in engagement, with over 200 million users interacting with videos on its platform in the first half of 2025, up from 75 million a year ago.

 

Key highlights:

 

• Flipkart’s video and livestream features now drive major sales in fashion, beauty, personal care, and home decor.

• Two-thirds of Gen Z shoppers prefer video-led shopping, with 65% of engagement coming from Tier 2 and Tier 3 cities.

• The company has built physical studios in Gurugram, Mumbai, and Bengaluru to support creators and brands with high-quality content production.

• Daily livestream engagement has jumped 17x year-on-year, with “stress test” videos—like dropping phones or testing kitchen appliances—becoming viral hits.

 

Flipkart’s strategy mirrors successful models in China, where livestreaming and influencer-led shopping are already mainstream. The company is also expanding into electronics and fitness content, aiming to make video commerce a core part of its retail experience.

 

By blending entertainment with shopping, Flipkart is not just selling products—it’s building habits. And with India’s short-form video market expected to hit $12 billion by 2030, this could be just the beginning of a new kind of e-commerce.

 

Source: The Hindu BusinessLine, Economic Times, YourStory