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India’s beauty industry is set for a global shake-up as Rihanna’s groundbreaking brands, Fenty Beauty and Fenty Skin, officially launch across the country this week. The move marks a milestone for India’s premium beauty landscape and signals a new era of inclusivity, innovation, and celebrity-driven glamour, as two of the world’s most coveted beauty lines become accessible to millions of Indian consumers both online and at over 50 retail locations spanning 16 major cities.
A Major Milestone: Fenty’s Indian Entry
The much-anticipated launch of Fenty Beauty and Fenty Skin is set for August 7, 2025
Products will be available at both physical stores and online through beauty giants Sephora India and Tira Beauty
Expansion covers 50+ stores in 16 cities—from megacities like Mumbai and Delhi to emerging urban hubs
Strategic Alliances and Distribution
The debut is powered by a partnership with Reliance Retail Ventures Ltd., who hold the franchise for Sephora in India and are also behind the Tira Beauty omni-channel platform
LUXASIA, a leading Asian distributor of luxury beauty brands, will oversee the logistics of bringing Rihanna’s vision to Indian consumers
The exclusive tie-up is designed to ensure widespread access—reflecting Reliance Retail’s focus on democratizing global beauty trends for Indian shoppers
What Makes Fenty Beauty and Fenty Skin Iconic
Fenty Beauty, founded by pop superstar Rihanna in 2017, became an overnight sensation for its radical commitment to diversity, notably through its groundbreaking foundation line that featured over 50 inclusive shades
The brand quickly garnered global praise not just for its color diversity but also for its high-performance, user-friendly makeup designed for everyday women worldwide
Fenty Skin, launched in 2020, took the concept further—delivering clean, cruelty-free, and vegan skincare products suitable for every skin type and tone
Both brands are credited with challenging industry norms, prioritizing self-expression, and redefining beauty standards, leading to international accolades and a loyal fanbase
Key Statements from Industry Leaders
Isha Ambani, Director at Reliance Retail Ventures Ltd., expressed excitement about bringing Fenty Beauty’s inclusive philosophy and market-leading products to India’s dynamic beauty market, calling it a step towards “redefining the beauty experience in India”
Guillaume Motte, Global President and CEO of Sephora Worldwide, highlighted the strategic partnership’s focus on empowering Indian customers to celebrate their individuality
For Indian Consumers: What to Expect
The first phase of the launch is nationwide, covering top cities and making the products available both in-store and online for seamless discovery and purchase
Shoppers can anticipate the full spectrum of Fenty’s signature offerings, including the Pro Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighters, and Fenty Skin’s bestsellers—formulating India’s largest shade and product range in a global beauty launch to date
The inclusive campaign, spearheaded by influential Indian and international faces, is set to roll out on social media and at key retail events
Why This Launch Matters
The move is widely seen as a win for Indian beauty enthusiasts, who have long awaited access to global award-winning products without international shipping hassles or markups
It also sets a new benchmark for diversity, sustainability, and celebrity-brand engagement in India’s fast-evolving beauty sector
The arrival of Fenty Beauty and Fenty Skin in India means greater choice, more inclusivity, and a bold reimagining of what it means to be beautiful in 2025. Whether experienced in the glamorous aisles of Sephora and Tira or through a slick click on their online platforms, Rihanna’s brands are poised to change the face of Indian beauty—one foundation, highlighter, or cleanser at a time. Today, Indian shoppers are truly part of Rihanna’s global call for beauty for all.
Source: indiaretailing.com, Financial Express, Storyboard18
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