In a turn of events that was full of drama, 19-year-old Guwahati resident Aaryapriya Bhuyan found herself an overnight sensation, thanks to her unbridled and emotional reaction to the dismissal of MS Dhoni during the Chennai Super Kings (CSK) vs Rajasthan Royals (RR) IPL match. Caught on live television, her expression of shock and dismay reached out to millions and made her an internet sensation overnight.
The brief video clip from the game turned Aaryapriya into a viral meme template, earning her Instagram followers from a meager 800 to a staggering 300,000 within days. This has paved the way for her in the influencer world, earning her brand collaborations with Swiggy Instamart and Yes Madam.
Aaryapriya commemorated her success by sharing collaboration videos on Instagram. In one, she had collaborated with Swiggy Instamart, which she captioned "Collab for a reason." In another, she had collaborated with Yes Madam for a promotion of beauty treatments, jokingly stating, "I was heartbroken when Dhoni was dropped, but then I got a free Korean clean-up from Yes Madam." Both these posts have been viewed by millions of people and have garnered thousands of likes and comments.
Social media enthusiasts welcomed her arrival with open arms. Comments ranged from humorous lines like "Dhoni gave her career even after getting out" to admiration for her transformation into an influencer at the age of 19. Although the game was lost by CSK, Aaryapriya's story shows how the emotional moments of cricket can create unlikely stars. CSK lost the game.
As each year of IPL passes, Aaryapriya's viral popularity continues to rise, and she is one of the most talked-about IPL 2025 faces.
Source: Times Now News