From Posters to Public Pulse—Graphisads Continues to Shape Delhi’s Tourism Buzz

In a strategic move that underscores its continued influence in public sector branding and communications, Graphisads Ltd. has officially announced the extension of its contract with the Delhi Tourism and Transportation Development Corporation (DTTDC). The renewed agreement, confirmed on September 16, 2025, marks a significant milestone in the company’s long-standing relationship with the state-run tourism body and signals a deepening of its role in shaping Delhi’s cultural and promotional landscape.

 

The extension comes amid a broader push by DTTDC to revamp its outreach strategy, enhance visibility of Delhi’s tourism offerings, and streamline its public engagement efforts across digital and physical platforms. Graphisads, known for its integrated advertising and event management capabilities, has been a key partner in executing high-impact campaigns, managing public events, and curating brand experiences for Delhi’s tourism initiatives.

 

A Partnership Built on Performance

Graphisads has been associated with DTTDC for several years, delivering creative solutions across print, outdoor, digital, and experiential formats. From managing promotional stalls at iconic venues like Dilli Haat INA and Janakpuri, to executing thematic campaigns around festivals, heritage walks, and food fairs, the agency has played a pivotal role in elevating Delhi’s tourism narrative.

 

The contract extension is seen as a vote of confidence in Graphisads’ ability to deliver consistent results and adapt to evolving communication needs. According to internal sources, the renewed agreement includes expanded responsibilities in event curation, digital media planning, and strategic branding, with a focus on sustainability, inclusivity, and cultural storytelling.

 

What’s New in the Extended Scope?

While the full scope of the extended contract has not been publicly disclosed, early indications suggest several new initiatives are in the pipeline:

Graphisads is also expected to play a role in supporting DTTDC’s e-auction and tender visibility, helping streamline public communication around commercial stalls, parking zones, and tourism-linked infrastructure projects.

 

Strategic Fit with Delhi’s Tourism Goals

The timing of the contract extension aligns with Delhi’s broader tourism roadmap, which includes:

DTTDC has been actively issuing tenders for event management, transport services, and infrastructure upgrades, signaling a renewed focus on modernization and public-private collaboration.

 

Graphisads’ continued involvement ensures that branding and outreach remain cohesive, creative, and aligned with Delhi’s identity as a vibrant, inclusive, and globally appealing destination.

 

Industry Reaction and Future Outlook

Industry experts have welcomed the extension, noting that long-term partnerships between government bodies and creative agencies can lead to more consistent messaging and better resource utilization.

 

“Graphisads has demonstrated a strong understanding of public sector dynamics and cultural branding. Their continued role with DTTDC is a win for strategic tourism marketing,” said a senior executive from the Event and Experiential Marketing Association (EEMA).

 

With Delhi preparing for a busy tourism season—including Diwali festivities, winter carnivals, and international expos—the extended partnership is expected to deliver high-impact campaigns that blend tradition with innovation.

 

Sources: Delhi Tourism, Graphisads