From Rap to Wrap: Badshah’s Pizza Brand Serves Up Slices with Swagger

Singer and entrepreneur Badshah has officially entered the food business with the launch of his pizzeria chain, Bad Boy Pizza, in Mumbai's Andheri. Badshah's new venture, Ghost Kitchens India, will shake up India's quick service restaurant (QSR) space with a combination of Indian and international pizza flavors, quirky branding, and aggressive expansion plans.

 

Key Highlights

 

Flagship Outlet in Andheri: The Bad Boy Pizza first boutique outlet is operational in Mumbai, with dine-in and cloud kitchen.

 

Desi Meets Global: The menu includes 50 cosmopolitan dishes, from Dynamite Schezwan and Meh-Hee-Koh to Truffle Cacio-e-Pepe and Pushpa Pizza, for ₹400 per head on average.

 

Viral Launch Campaign: A cheeky pre-launch advertisement in which Badshah was slapped by a pizza went viral, resonating with the brand tagline: "Pizza that slaps".

 

Packaging with Personality: The packages contain witty one-liners from Badshah's hit tracks, adding that extra musical flavor to every order.

 

Major Expansion Plans: The firm aims to have 50 stores across India's top five metros in three years and position itself for an annual recurring revenue of ₹150 crore.

 

Hybrid Model: Bad Boy Pizza shall maintain a mix of dine-in restaurants and cloud kitchens for increased accessibility.

 

Fast-Growing Market: India's QSR market is hot, and the pizza segment alone is projected to grow more than two times by 2033.

 

Badshah calls Bad Boy Pizza an extension of his own self—down-to-earth, no-nonsense, and authentic—and assures a pizza experience as lasting as his music.

 

Source:

Economic Times, NDTV Food, Entrepreneur India