Bollywood’s beloved duo Alia Bhatt and Varun Dhawan recently sparked amusement and admiration on the chat show Two Much with Kajol and Twinkle Khanna, where Alia playfully dubbed Varun a 'marketing guru.' This remark highlights Varun’s cleverness in self-promotion and branding within the film industry, which impressed Alia and viewers alike.
Key Highlights
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On the show, Varun exhibited his marketing savvy in an amusing clip where his quick wit and charm led Alia to call him a “marketing guru.”
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Alia’s comment was in light-hearted appreciation of how Varun skillfully manages his public persona and film promotions.
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The segment that featured this was filled with fun banter, revealing the close camaraderie between Alia and Varun, who debuted together in Student of the Year (2012).
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Through their decade-long friendship and professional journey, Varun’s ability to stay relevant and connect with audiences through strategic self-marketing stood out.
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The show, airing weekly on Prime Video, has been a platform not just for gossip but uncovering new facets of actors’ personalities, with Varun's marketing prowess being a highlight in this episode.
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Alia’s recognition of Varun is a nod to the importance of personal branding and media strategy in today’s Bollywood landscape.
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Varun’s recent promotions for his film Sunny Sanskari Ki Tulsi Kumari further exemplify his marketing tactics, coinciding with the timing of this show’s release.
Alia Bhatt and Varun Dhawan’s reunion on Two Much not only entertained but also offered keen insights into how Bollywood stars navigate fame, audience engagement, and media to build lasting careers. Varun’s 'marketing guru' tag underscores his role as a smart, strategic player in this arena, admired by peers like Alia.
Source: Two Much with Kajol and Twinkle Khanna, Prime Video; Ten News, Times Now News