Genesys International and HERE Technologies Partner to Launch AI-Driven In-Car Navigation and Road Safety Platform

Updated: July 09, 2025 11:53

Image Source: Korea Bizwire

Genesys International Corporation Ltd has announced a strategic partnership with HERE Technologies to develop next-generation in-car navigation and road safety solutions tailored for the Indian automotive market. The collaboration aims to address the growing concerns around distracted driving and road fatalities by integrating advanced mapping, real-time traffic data, and intelligent driver assistance systems into a unified digital cockpit experience.

Key Highlights:

The partnership will combine HERE’s live mapping and navigation capabilities with Genesys International’s India-specific Advanced Driver Assistance Systems (ADAS).
The integrated platform will feature real-time traffic updates, road hazard alerts, speed limit notifications, and optimized routing for electric vehicles.
The system is designed to support Software-Defined Vehicles (SDVs), enabling seamless integration with infotainment and safety platforms in modern cars.
A recent HERE survey revealed that 98% of Indian road users are concerned about road safety, with 91% identifying ADAS as essential for safer driving.

Strategic Significance:

The initiative directly addresses India’s alarming road safety statistics, with over 80,000 annual fatalities and more than 3,000 deaths linked to mobile phone use while driving.
The platform will help automakers meet rising consumer expectations for intelligent, connected driving experiences.
The collaboration bridges global technology with local innovation, positioning Genesys and HERE as key enablers in India’s transition to smart mobility.

Outlook: As India’s automotive sector embraces digital transformation, the Genesys-HERE partnership is poised to set a new benchmark in vehicle safety and navigation. The solution is expected to roll out in upcoming vehicle models, supporting the broader push toward connected, autonomous, and safer mobility.

Sources: HERE Technologies, Genesys International, GlobeNewswire, Autocar Professional, Yahoo Finance

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