Bluestone Jewellery and Lifestyle, one of India’s leading omnichannel jewellery retailers, has officially announced its price band for the upcoming initial public offering (IPO. The company has set the range between Rs 492 and Rs 517 per equity share, according to a newspaper advertisement released on 6 August 2025. This move marks a significant milestone in Bluestone’s journey from a digital-first disruptor to a full-fledged retail powerhouse.
Here’s a comprehensive breakdown of what this IPO means for investors, the jewellery industry, and Bluestone’s future trajectory.
IPO Structure and Offer Details
1. The IPO comprises a fresh issue of equity shares and an offer for sale (OFS) by existing shareholders, including early investors and promoters.
2. The total issue size is expected to be in the range of Rs 1,500–1,800 crore, depending on final pricing and subscription levels.
3. The proceeds from the fresh issue will be used to fund expansion plans, enhance brand visibility, and strengthen supply chain infrastructure.
4. The offer will open for subscription on 8 August and close on 12 August, with listing expected on the NSE and BSE by the third week of August.
Company Profile and Market Position
1. Founded in 2011, Bluestone began as an online jewellery platform and has since expanded into physical retail, operating over 150 stores across India.
2. The company specializes in lightweight gold and diamond jewellery, targeting urban millennials and Gen Z consumers with contemporary designs.
3. Bluestone’s omnichannel model allows customers to browse online and purchase in-store or vice versa, offering flexibility and convenience.
4. The brand competes with players like CaratLane, Tanishq, and Melorra, but differentiates itself through tech-enabled customization and rapid delivery.
Financial Performance and Growth Metrics
1. Bluestone reported a revenue of Rs 1,200 crore in FY 2024–25, up 35 percent from the previous fiscal year.
2. EBITDA margins have improved steadily, reaching 12.5 percent in the latest quarter, driven by operational efficiencies and higher in-store conversions.
3. The company has maintained a healthy balance sheet with minimal debt and strong cash flows, making it attractive to institutional investors.
4. Analysts expect Bluestone’s valuation to be in the range of Rs 6,500–7,000 crore post-listing, based on projected earnings and market sentiment.
Investor Sentiment and Industry Outlook
1. The jewellery sector has seen a resurgence in investor interest, with rising disposable incomes and shifting consumer preferences toward branded offerings.
2. Bluestone’s IPO is expected to attract strong demand from retail and qualified institutional buyers, especially given its digital-first legacy and scalable business model.
3. The timing aligns with festive season buildup, which traditionally boosts jewellery sales and investor optimism.
4. Market experts suggest the IPO could be oversubscribed, mirroring recent trends seen in retail-focused listings.
Risks and Considerations
1. The jewellery industry remains sensitive to gold price volatility, regulatory changes, and consumer sentiment.
2. Bluestone’s reliance on urban markets may limit growth unless it expands aggressively into Tier 2 and Tier 3 cities.
3. Competition from established brands and emerging D2C players could pressure margins and market share.
Conclusion
Bluestone’s IPO is more than a financial event—it’s a reflection of how digital-native brands are reshaping traditional industries. With a price band of Rs 492–517 per share, the offering presents a compelling opportunity for investors seeking exposure to India’s evolving consumer landscape. As the company prepares to go public, all eyes are on how it balances sparkle with strategy in the next phase of its journey.
Sources: Business Standard, Economic Times, Mint, BloombergQuint, Bluestone Newspaper Ad (August 2025)
