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The Kantar BrandZ Global Top 100 report for 2025 has revealed the world’s most valuable brands, showcasing a dramatic reshaping of global brand power. With a combined brand value of USD 10.7 trillion, the top 100 brands reflect a year-on-year surge of 29 percent, driven by innovation, AI integration, and consumer trust. While US-based companies continue to dominate the rankings, India has made a notable impact with four homegrown brands securing positions in the elite list—marking a significant milestone in the country’s global branding journey.
Apple retained its crown as the world’s most valuable brand for the fourth consecutive year, while NVIDIA and Instagram emerged as the fastest risers. Meanwhile, Airtel, Infosys, Tata Consultancy Services, and HDFC Bank represented India in the global top 100, signaling the country’s growing influence in telecom, IT, and financial services.
Key Highlights From The 2025 Rankings
- Apple tops the list with a brand value of USD 1.3 trillion, up 28 percent from 2024
- Google, Microsoft, and Amazon maintain their positions in the top four
- NVIDIA climbs to fifth place with a 152 percent surge in brand value
- Instagram jumps to seventh place, registering 101 percent growth
- Four Indian brands—Airtel, Infosys, TCS, and HDFC Bank—feature in the Global Top 100
Top 10 Most Valuable Global Brands In 2025
1. Apple – USD 1,299,655 million
2. Google – USD 944,137 million
3. Microsoft – USD 884,816 million
4. Amazon – USD 866,118 million
5. NVIDIA – USD 509,442 million
6. Facebook – USD 300,662 million
7. Instagram – USD 228,947 million
8. McDonald’s – USD 221,079 million
9. Oracle – USD 215,354 million
10. Visa – USD 213,348 million
India’s Rising Brand Power
India’s presence in the Global Top 100 reflects a strategic shift in brand building, digital transformation, and global outreach. Each of the four Indian brands has demonstrated consistent growth, customer loyalty, and innovation.
1. Airtel – Recognized as one of the fastest-growing telecom brands globally, Airtel’s expansion into 5G, digital payments, and enterprise solutions has boosted its brand value and global visibility
2. Infosys – The IT services giant continues to lead in digital consulting, cloud transformation, and AI-driven enterprise solutions, with strong client retention across North America and Europe
3. Tata Consultancy Services – TCS remains a cornerstone of India’s tech ecosystem, with robust growth in software services, cybersecurity, and platform engineering
4. HDFC Bank – India’s largest private-sector bank has expanded its digital banking footprint, enhanced customer experience, and maintained strong financial performance
Regional And Sectoral Trends
- US brands account for 82 percent of the total brand value in the Top 100
- Chinese brands make up six percent, doubling their value over the past two decades
- European brands have declined to seven percent, down from 26 percent a decade ago
- Technology, financial services, and retail dominate the top rankings
- ChatGPT, Spotify, and Zara are among the notable new or returning entrants
Brand Value Drivers In 2025
The report attributes brand value growth to several factors:
- Integration of generative AI and machine learning across consumer platforms
- Expansion into emerging markets and digital ecosystems
- Enhanced customer experience through personalization and omnichannel strategies
- Strong ESG commitments and transparent governance practices
- Resilience in navigating economic volatility and geopolitical shifts
Conclusion: India’s Brands Step Onto The Global Stage
The 2025 Global Top 100 brands list not only celebrates innovation and scale but also marks a turning point for Indian enterprises. With Airtel, Infosys, TCS, and HDFC Bank earning global recognition, India’s brand story is no longer confined to domestic success—it is now a narrative of global relevance, strategic growth, and cultural resonance. As the world’s brand landscape continues to evolve, India’s ascent signals a new era of influence and opportunity.
Sources: Indian Express, Times of India, Kantar BrandZ
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