Gold prices have surged to ₹11,925 per gram ahead of Diwali 2025, intensifying buyers’ interest as the festival of lights approaches. With gold deeply rooted in Indian culture and tradition, the festive season remains a prime time for gold purchases. Investors are weighing whether to buy physical gold, digital gold, or gold ETFs. Understanding the right form and timing is crucial to optimize financial benefits while honoring cultural significance.
Current Gold Prices
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24-carat gold is priced at ₹11,925 per gram.
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Prices have been rising steadily, with a 14% increase since July 2025.
Buying Options
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Physical gold: jewellery, coins, and bars — opt for BIS hallmarked items.
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Digital gold and Gold ETFs offer convenience, purity, and easier liquidity.
Investment Tips
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Avoid heavy making charges and GST by choosing coins or bars.
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Consider festive discounts but beware of hidden costs.
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Buying on dips during the festival can maximize value.
Cultural Significance
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Diwali and Dhanteras are auspicious for gold buying, symbolizing prosperity and good luck.
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Timing purchases during ‘Shubh Muhurat’ can enhance traditional benefits.
Sources: Business Standard, GoodReturns, IIFL, Bajaj Finserv, Hindustan Times